About Us

OUR STORY

Motor Alpha was founded as the retail partner to Alfa City Singapore. Formerly known as City Motors, a former Alfa Romeo distributor and assembly centre, Alfa City possesses a significant stockholding of brand new old stock of Alfa Romeo parts. In looking to distribute these parts more effectively to markets in demand, Motor Alpha was set up to help with the distribution of these brand new old stock along with the other popular retail products held by Alfa City.

OUR MISSION

Motor Alpha aims to help make motoring and automobile ownership simpler and more convenient. We believe in offering a variety of products at low prices and the convenience of doorstep delivery.

In our partnership with Alfa City Singapore, we also aim to provide trustworthy installation and consultation services that go beyond typical online retail sales.

WHY CHOOSE US

We make automobile ownership simpler with easy access to our products online.
We make automobile ownership more convenient with doorstep delivery.
In partnership with Alfa City Singapore, we are able to offer services beyond online retail sales such as installation and consultation.
Our selection of products are hand picked to offer the best quality and value for our customers.